EricNordhoff.com

Find the Leaks in Your Revenue Engine. Then Fix Them.

I help small to medium-sized companies diagnose exactly where revenue is leaking — in positioning, pipeline, content, sales process, and systems — then build the engines that fix it.

See how the audit works ↓

Most companies don't have a sales problem or a marketing problem. They have a system problem.

You're closing deals — but you couldn't tell me where your last 10 customers actually came from.

Leads arrive from one fragile channel, and if it dried up tomorrow, so would your pipeline.

Follow-up stops after two or three touches — right before the point where most deals actually close.

Nobody on your team is building authority, so every sales conversation starts cold, and prospects who research you before calling find... not much.

And revenue still depends on you — the founder — personally selling. If you stopped for 60 days, so would growth.

None of this means your business is broken. It means your revenue engine was never actually built — it just accumulated.

Start with the Sales & Marketing Audit — $750

Before you spend another dollar on ads, tools, or agencies, find out where the money is actually leaking.

The audit is a 50-point teardown of how your company really generates revenue, across the five areas that determine whether you grow or stall:

  1. Positioning & Messaging — Can a stranger tell what you do, for whom, and why you win, in 10 seconds?

  2. Lead Generation & Pipeline — How many reliable lead sources do you have? (One channel = one point of failure.)

  3. Content & Authority — What do serious buyers find when they research you before the first call?

  4. Sales Process & Conversion — How fast do inquiries get a response, and how many touches before your team gives up?

  5. Systems & Measurement — Do you know your cost per lead, conversion rates, and customer value — or are you driving by the rearview mirror?

What you get, within one week:

  • A written scorecard with your score in each of the five areas — backed by evidence, not opinions

  • The single biggest revenue leak in your business, named and quantified

  • A prioritized 90-day roadmap: what to fix first, what to build next, what to measure

  • A 30-minute walkthrough call to review it together

What it takes from you: about one hour.

And the full $750 is credited toward any engagement that follows — so if we end up fixing what we find together, the audit is effectively free.

HOW IT WORKS

1. Diagnose. A 60-minute deep-dive call plus a hands-on review of your website, CRM, content, and analytics.

2. Roadmap. Your scorecard and 90-day plan, delivered in one week and walked through together.

3. Fix. Execute the roadmap internally — or have me build it for you.

RECENT CLIENT WORK